BlanX Instant White Shortlisted for Pure Beauty Awards 2016

Voting has now opened for Best New Dental Product.

We are so happy to announce that BlanX White Shock Instant White has now been shortlisted for the best new dental product category in the Pure Beauty Awards 2016.

Available now from leading retailers, BlanX Instant White is a non-abrasive daily toothpaste with patented formula ActiliuX and now includes optical brighteners to give teeth an immediate whitening effect. This innovative formula is activated by light which continues to naturally whiten and protect teeth for up to 24 hours! So the more you smile the whiter your teeth get! The new formulation gives consumers a fresh, minty flavour with strong antibacterial action.

The award ceremony will be taking place on Thursday 27th October at London’s iconic Savoy Hotel!