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The press conference, which can be viewed live from Berlin www.teamgiantalpecin.eu, will be attended by international journalists, including several from UK publications.

The four year sponsorship of Team Giant-Alpecin is an initiative by brand owners, Dr Wolff, to increase global brand awareness. Acdoco will be working with Dr Wolff and other partners to amplify the sponsorship in the UK, specifically around the inaugural Tour de Yorkshire (May) and the Tour de France (July).

Alpecin will then be back TV advertising the C1 caffeine shampoo for the first three weeks of February, with further campaigns planned throughout the year.

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