BlanX White Shock take on first co-marketing venture

BlanX White Shock has teamed up with promotions and partnership agency, Play7, to promote the DVD release of series 5 of The Vampire Diaries.

The show is a hit amongst the BlanX White Shock target audience and regularly appears on advertising schedules for the brand. The venture is to prove mutually beneficial for both parties as extensive coverage is expected for both brands online, in store and in printed media.