Plantur 39 launches in Superdrug

The success of Plantur 39 on Superdrug.com has led to a nationwide rollout of the brand by Superdrug. Plantur 39 phyto-caffeine shampoo and conditioners will be available from all Superdrug stores whilst the Plantur 39 phyto-caffeine tonic will be present in larger, selected stores.

Superdrug customers will be able to find the phyto-caffeine hair care range on the top shelf in most stores from the end of August (2014) and will be alerted to its presence by ‘new’ shelf talkers.